A better appliance project starts with a better brief.

A sourcing conversation becomes more useful when everyone understands the same starting point. A short, clear brief gives a product discussion direction without requiring every decision to be final. It also helps separate essential requirements from features that would simply be nice to have.

Start with the market and the person

Name the country or region where you intend to offer the product, together with the sales channel. A specialist retailer, an online store and a hospitality project can ask different questions of the same appliance. Then describe the intended user and the everyday task the product should support.

Be specific about the setting. A compact kitchen, a shared workspace or a home with pets provides more context than a broad request for a popular appliance. Include any limits on available space, storage or how the product will be handled.

Define the job before the feature list

Choose the main function first. For an air-care project, explain the room context and the controls you want to discuss. For a kitchen project, describe the preparation or cooking routine. Mark essential functions clearly, then list optional features separately.

Do not assume that an image confirms a product specification. Electrical ratings, plug formats, materials and market documentation must be checked against the selected model. Ask which documents are available and whether they correspond to that exact configuration.

Bring quantity, presentation and timing together

Share your expected opening quantity and whether you are planning one product or a wider range. If the quantity is provisional, say so. Outline the desired packaging format, branding, languages and any information your sales channel needs on the pack.

Include both your preferred launch date and the point at which samples or final information are needed. Minimum quantities, availability and lead times should be confirmed through the relevant quotation rather than assumed at the enquiry stage.

A brief you can copy

• Target market and sales channel:
• Intended customer and use setting:
• Product line and core function:
• Essential requirements and optional features:
• Expected opening quantity:
• Branding, packaging and language needs:
• Sample, documentation and timing questions:

A useful brief can be concise. The aim is to make open questions visible, so the next conversation can address them directly. Explore the KEVAN product lines, then share your sourcing brief with our team.